Romancing!

The truth of the matter is that entrepreneurship is hard. It’s really hard. Venturing out on your own. No steady stream of income. No way to know that your idea will be the one that works, not the one that fails. No stability. No demarcation between life and work. People constantly questioning your progress. You get the picture. It’s hard.

Despite this, entrepreneurship, and particularly social entrepreneurship, is in vogue. They are cool. Everyone wants a piece of the action. What is cooler than chasing your dreams and having a social impact? No one is ever going to accuse you of selling out to the machine, of being a slave to the man.

Instead, you are going to sit and shape one’s career. In our case, the ones are increasing, day by day! ;)

Yet it is increasingly becoming clear to me that the western conception of entrepreneurship is having a powerful influence on minds. You need to have an air conditioned office and that too at a nice location, a brand laptop, and what not. Lot of people ask me, “Where is your office?” I respond saying ‘Mmmm, Office cum hall at Jilebi Chowk, Miraj!” They exclaim, “Miraj?? Why don’t you go to Pune/Mumbai??”

Office location, interiors, the laptop you use, the mobile you use, etc make a difference. I do not disagree. But many young minds are having these ‘material’ as their first priority, which according to me is very risky. This way you lose your focus on the ‘idea’ that you set out to implement at the first place. I see people romancing all these ‘stuff’ and when they do not make it ‘big’, they think that the ‘idea’ itself was not class.

Valentine day is nearing. Our business, with a social impact, slowly is gaining pace. I am happy that I am romancing the ‘morals’ rather the ‘materials’ of being an entrepreneur. The holy grail of individuality, of being your own person, of choosing your own path is my muscle power.

Those who wish to experience this ‘moral satisfaction’ do visit our office/hall at Jilebi Chowk, Miraj. You need to call me to reach here; you won’t get this address on Google maps!   ;)

Happy Valentine day! Happy Romancing!